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Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu; Wu, Jun; Brown, Ulysses J., III. - In: Journal of promotion management : JPM 21 (2015) 5, pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
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Drops in the glass : the influence of alcohol advertising on young adults
Burks, Melody; Brown, Ulysses J., III.; Wu, Jun; Arora, … - In: International business realisms : globalizing locally …, (pp. 90-105). 2013
Persistent link: https://www.econbiz.de/10011418005
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Experience the "ambience" : testing perceptions of ambient advertising innovations between the United States and Indian consumers
Wu, Jun; Arora, Anshu; Arora, Amit - In: International journal of emerging markets 11 (2016) 2, pp. 148-174
Persistent link: https://www.econbiz.de/10011587827
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Exotic, erogenous, erotica: veiled signs of "advertising erotica" for luxury brands
Beazer, Jamese; Ware, Sacriana; Arora, Anshu - In: International business realisms : globalizing locally …, (pp. 55-65). 2013
Persistent link: https://www.econbiz.de/10011418002
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Ballin' the Pinball way: conceptualizing the WALLIN framework for transitioning from linear to collaborative social media advertising
Walsh, Christine; Lindley, Jordan; Arora, Anshu; … - In: Global business value innovations : building innovation …, (pp. 63-74). 2018
Persistent link: https://www.econbiz.de/10011864701
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Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu; Arora, Amit - In: Journal of promotion management : JPM 23 (2017) 1, pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
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Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions
Arora, Anshu; Sanni, Saidat Abidemi - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 476-499
Persistent link: https://www.econbiz.de/10012179039
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The "organization" as an interdiciplinary learning zone : using a strategic game to integrate learning about supply chain management and advertising
Arora, Anshu Saxena - In: The learning organization : TLO ; the international … 19 (2012) 2, pp. 121-133
Persistent link: https://www.econbiz.de/10009557886