//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Perceived value and psychologi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
105,931
Konsumentenverhalten
102,825
Marketing
34,161
Entscheidung
23,493
Decision
23,455
Theorie
22,459
Theory
22,437
Relationship marketing
13,844
Beziehungsmarketing
13,776
Brand management
9,664
Markenführung
9,613
Online retailing
8,849
Online-Handel
8,849
Brand image
8,056
Markenimage
8,048
Marketingmanagement
7,948
Marketing management
7,728
Experiment
7,687
Social Web
7,624
Social web
7,621
Customer satisfaction
7,518
Kundenzufriedenheit
7,310
Markenartikel
7,211
Brand
7,167
Deutschland
6,536
Online-Marketing
6,427
Internet marketing
6,417
USA
6,202
Germany
6,071
United States
5,823
Einzelhandel
5,474
Electronic Commerce
5,413
Retail trade
5,375
Service quality
5,355
Dienstleistungsqualität
5,283
E-commerce
5,111
Werbewirkung
5,089
Advertising effects
5,049
Emotion
4,765
more ...
less ...
Online availability
All
Undetermined
2,007
Free
813
CC license
58
Type of publication
All
Article
3,087
Book / Working Paper
1,452
Journal
33
Type of publication (narrower categories)
All
Article in journal
2,918
Aufsatz in Zeitschrift
2,918
Graue Literatur
193
Non-commercial literature
193
Working Paper
150
Arbeitspapier
148
Aufsatz im Buch
139
Book section
139
Collection of articles of several authors
88
Sammelwerk
88
Hochschulschrift
86
Konferenzschrift
58
Aufsatzsammlung
56
Thesis
54
Conference proceedings
26
Conference paper
24
Konferenzbeitrag
24
Lehrbuch
23
Textbook
19
Case study
17
Fallstudie
17
Wörterbuch
15
Ratgeber
14
Guidebook
12
Nachschlagewerk
12
Reference book
12
Bibliografie enthalten
11
Bibliography included
11
Collection of articles written by one author
9
Dissertation u.a. Prüfungsschriften
9
Sammlung
9
Bibliografie
8
Fallstudiensammlung
7
Handbook
7
Handbuch
7
Market information
6
Marktinformation
6
Reprint
6
Bibliographie
5
Festschrift
5
more ...
less ...
Language
All
English
4,205
German
318
Undetermined
49
Russian
11
French
3
Polish
2
Swedish
2
Arabic
1
Bulgarian
1
Hungarian
1
Italian
1
Norwegian
1
Portuguese
1
Spanish
1
Ukrainian
1
more ...
less ...
Author
All
Septianto, Felix
24
Eisend, Martin
19
Gierl, Heribert
15
Pelsmacker, Patrick de
15
Dahlén, Micael
14
Diehl, Sandra
14
Taylor, Charles Raymond
14
Wu, Linwan
13
Yoon, Sukki
13
Rosengren, Sara
12
Torres, Ivonne M.
12
Hudders, Liselot
11
Pepels, Werner
11
Yoon, Hye Jin
11
Dens, Nathalie
10
Evans, Nathaniel J.
10
Koschnick, Wolfgang J.
10
Sahni, Navdeep S.
10
Stafford, Marla Royne
10
Wilson, Christopher
10
Bellman, Steven
9
Boerman, Sophie C.
9
Bruhn, Manfred
9
Campbell, Colin L.
9
Chan, Kara
9
Dodoo, Naa Amponsah
9
Ghose, Anindya
9
Jerath, Kinshuk
9
Reijmersdal, Eva A. van
9
Rozendaal, Esther
9
Shin, Jiwoong
9
Wilbur, Kenneth C.
9
Zúñiga, Miguel Ángel
9
Baek, Tae Hyun
8
Bang Nguyen Viet
8
Clow, Kenneth E.
8
Esch, Franz-Rudolf
8
Kitchen, Philip J.
8
Mooij, Marieke K. de
8
Narayanan, Sridhar
8
more ...
less ...
Institution
All
Center Data
12
Consumers, Health, Agriculture and Food Executive Agency
12
GFK
12
Springer Fachmedien Wiesbaden
12
Wageningen Economic Research
12
National Bureau of Economic Research
11
American Marketing Association
8
Axel-Springer-Verlag
8
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
International Association of Business Communicators
3
Advertising Research Foundation
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Institute of Practitioners in Advertising <London>
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
epubli GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
Akademie für Naturschutz und Landschaftspflege
1
American Management Association
1
American Management Association, Marketing Division
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag, Marketing Anzeigen
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Boston College / Department of Economics
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Centro de Estudios Financieros <Madrid u.a.>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
Consumers, Health and Food Executive Agency
1
Copenhagen Symposium <1, 1989>
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
160
Journal of business research : JBR
132
Journal of marketing communications
115
International journal of advertising : the quarterly review of marketing communications
90
Journal of advertising research
75
Marketing science
62
Journal of promotion management : innovations in planning and applied research
61
Journal of promotion management : JPM
60
Journal of retailing and consumer services
56
International journal of internet marketing and advertising : IJIMA
50
Psychology & marketing
46
Journal of advertising
44
Journal of current issues and research in advertising : JCIRA
36
Journal of advertising : official publication of the American Academy of Advertising
35
Journal of historical research in marketing
35
European journal of marketing : EJM
33
Health marketing quarterly
32
Management science : journal of the Institute for Operations Research and the Management Sciences
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of current issues and research in advertising
27
Marketing letters : a journal of research in marketing
27
Journal of global marketing
24
SpringerLink / Bücher
24
International journal of consumer studies
23
Journal of international consumer marketing
22
Journal of marketing
22
Asia Pacific journal of marketing and logistics
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of marketing research : JMR
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
European journal of marketing
19
Young consumers : insight and ideas for responsible marketers
19
Journal of business ethics : JOBE
18
Marketing : ZFP ; journal of research and management
17
Marketing intelligence & planning
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
The journal of consumer marketing
16
The journal of product & brand management
16
International journal of hospitality management
15
more ...
less ...
Source
All
ECONIS (ZBW)
4,306
USB Cologne (EcoSocSci)
243
USB Cologne (business full texts)
8
EconStor
7
BASE
3
RePEc
3
OLC EcoSci
2
more ...
less ...
Showing
1
-
10
of
4,572
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Handbook of consumer psychology
Haugtvedt, Curtis P.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2008
review of theory and research studies in consumer psychology and
marketing
, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
Saved in:
2
Buyers' decisions in online social networks environment
Orzan, Gheorghe
;
Delcea, Camelia
;
Ioanas, Elisabeta
; …
- In:
Journal of Eastern Europe research in business & …
2015
(
2015
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011503084
Saved in:
3
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
4
Boris Artzbasheff and the art of anthropomorphic
marketing
in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
5
Millennial and generation Z digital
marketing
communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
6
Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
Saved in:
7
Dove : shifting standards and ideal self-perception
Castillo Castro, Karyme
-
2024
Persistent link: https://www.econbiz.de/10015376590
Saved in:
8
Children in
marketing
: a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
9
Location-based
marketing
using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
Saved in:
10
How sexualised images in advertisements influence the attention and preference of consumers with a modern view
Pentus, Kristian
;
Ruusu, Mariia
;
Kuusik, Andres
; …
- In:
Organizations and markets in emerging economies
14
(
2023
)
2
,
pp. 366-385
. The originality and value of the study lies in the fact that the article supports the right
marketing
decisions to …
Persistent link: https://www.econbiz.de/10014534826
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->