Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Wettbewerbsvorteil"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effect of brand acquisitio...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Wettbewerbsvorteil
Marketing
22
Marketing management
21
Marketingmanagement
21
Firm performance
17
Unternehmenserfolg
17
Brand management
9
Customer satisfaction
9
Kundenzufriedenheit
9
Markenführung
9
Resource-based view
8
Ressourcenorientierter Ansatz
8
Shareholder Value
8
Shareholder value
8
Relationship marketing
7
Beziehungsmarketing
6
Brand image
6
Consumer behaviour
6
Führungskräfte
6
Managers
6
Markenimage
6
Performance measurement
6
Performance-Messung
6
Brand
5
Competitive advantage
5
Event study
5
Konsumentenverhalten
5
Markenartikel
5
Marketing strategy
5
Service quality
5
Strategic management
5
Strategisches Management
5
Capability approach
4
Capability-Ansatz
4
Competitive strategy
4
Dienstleistungsqualität
4
Dynamic capabilities
4
Dynamische Kompetenzen
4
Ereignisstudie
4
International marketing
4
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Morgan, Neil A.
5
Feng, Hui
2
Kaleka, Anna
2
Rego, Lopo L.
1
Published in...
All
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
2
Researching marketing capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
Saved in:
3
Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
Saved in:
4
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
5
Marketing capabilities and Shelby D. Hunt : contributions, current state, and the future
Morgan, Neil A.
;
Feng, Hui
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
13/14
,
pp. 1224-1244
Persistent link: https://www.econbiz.de/10015194110
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
