Narrow search
Showing 1 - 4 of 4
Cover Image
Experimental analysis of consumer channel-mix use
Oppewal, Harmen; Tojib, Dewi Rooslani; Louvieris, Panos - In: Journal of business research : JBR 66 (2013) 11, pp. 2226-2233
Persistent link: https://www.econbiz.de/10009787898
Cover Image
Tourist destination and experience choice : a choice experimental analysis of decision sequence effects
Oppewal, Harmen; Huybers, Twan; Crouch, Geoffrey I. - In: Tourism management : research, policies, practice 48 (2015), pp. 467-476
Persistent link: https://www.econbiz.de/10010509453
Cover Image
Determining the importance of stopover destination attributes : integrating stated importance, choice experiment, and eye-tracking measures
Pike, Steven; Kotsi, Filareti; Oppewal, Harmen; Wang, Di - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 1, pp. 125-146
Persistent link: https://www.econbiz.de/10012794071
Cover Image
What drives preference for the compromise option? : disentangling position-based versus attribute-based effects
Kim, Jungkeun; Spence, Mark T.; Oppewal, Harmen; Park, … - In: Psychology & marketing 39 (2022) 11, pp. 2153-2170
Persistent link: https://www.econbiz.de/10013465152