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Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers
Hutt, Michael D.; Speh, Thomas W. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 75-94
Persistent link: https://www.econbiz.de/10003507031
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A commentary on "Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"
Rodriguez, Carlos M. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 95-102
Persistent link: https://www.econbiz.de/10003507075
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A commentary on "Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"
Butaney, Gul T. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 103-109
Persistent link: https://www.econbiz.de/10003507084
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A reply to commentaries by Gul T. Butaney and Carlos M. Rodriguez : the business marketing course: a cornerstone in the undergraduate curriculum
Hutt, Michael D.; Speh, Thomas W. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 111-114
Persistent link: https://www.econbiz.de/10003507100