Sales takeoff is vitally important for the management of new products. Limited prior research on this phenomenon covers only the United States. This study addresses the following questions about takeoff in Europe: 1) Does takeoff occur as distinctly in other countries, as it does in the United...

This study is the first to show intercluster dynamics as important drivers of cluster growth. Authors draw upon two distinct views: the “regional competition” theory emphasizes the ensuing rivalry across global clusters; versus the “coopetition” view suggests mutually beneficial growth....

The authors study the takeoff of 16 new products across 31 countries (430 categories) to analyze how and why time-to-takeoff varies across products and countries. They test the effect of 12 hypothesized drivers of time-to-takeoff using a parametric hazard model. The authors find that the average...

Over the last 2,000 years, critical innovations have transformed small regions into global powers. But these powers have faded when they did not embrace the next big innovation. Gerard J. Tellis and Stav Rosenzweig argue that openness to new ideas and people, empowerment of individuals and...