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Social media in large sales forces : an empirical study of the impact of sales process capability and relationship performance
Rodriguez, Michael; Ajjan, Haya; Peterson, Robert M. - In: Journal of marketing theory and practice 24 (2016) 3, pp. 365-379
Persistent link: https://www.econbiz.de/10011532976
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Global perspectives of sales enablement : constituents, services, and goals
Peterson, Robert M.; Dover, Howard F. - In: Industrial marketing management : the international … 92 (2021), pp. 154-162
Persistent link: https://www.econbiz.de/10012490964
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Theory of the global consumer
Westjohn, Stanford A.; Magnusson, Peter - In: Handbook of research in international marketing, (pp. 317-332). 2011
Persistent link: https://www.econbiz.de/10009387362
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The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of international marketing 24 (2016) 2, pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
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An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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Social media's influence on business-to-business sales performance
Rodriguez, Michael; Peterson, Robert M.; Krishnan, … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 365-378
Persistent link: https://www.econbiz.de/10009580909