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Single or joint venturing? : A comprehensive approach to foreign entry mode choice

Bell, John - 1996

Persistent link: https://www.econbiz.de/10000934935

The Fifth Industrial Revolution : how harmonious human-machine collaboration is triggering a retail and service [r]evolution

Noble, Stephanie M.; Mende, Martin; Grewal, Dhruv; … - In: Journal of retailing 98 (2022) 2, pp. 199-208

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Joint or single venturing? : An eclectic approach to foreign entry mode choice

Bell, John - 1996

Persistent link: https://www.econbiz.de/10000937587

International joint ventures versus greenfield investments: A comprehensive approach

Bell, John - In: Research in global strategic management : Vol. 4, (pp. 199-220). 1994

An important stage in the process of strategy formation is the choice of entry mode. Multinational enterprises can choose among many entry modes when entering a new product or geographical market. This choice has major consequences for other stages in the process of strategy formation, and...

Persistent link: https://www.econbiz.de/10015391170

Resource-advantage theory : insights for global marketing strategy research

Griffith, David A.; Yeo, ChangSeob - In: Handbook of research in international marketing, (pp. 158-178). 2011

Persistent link: https://www.econbiz.de/10009385444

Understanding the importance of the length of global product rollout : an examination in the motion picture industry

Griffith, David A.; Yalcinkaya, Goksel; Rubera, Gaia; … - In: Journal of international marketing 25 (2017) 4, pp. 50-69

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Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization

Lee, Hannah S.; Yalcinkaya, Göksel; Griffith, David A. - In: International marketing review 41 (2024) 5, pp. 1102-1117

Persistent link: https://www.econbiz.de/10015202375

The power of institutions on international marketing : reflections on the COVID-19 pandemic can inform international marketing activities

Griffith, David A.; Yalcinkaya, Goksel - In: International marketing review 40 (2023) 5, pp. 957-980

Persistent link: https://www.econbiz.de/10014470103