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A model for brand personality word embedding : identifying UNESCO World Heritage personality categories
Hassan, Mohamed Abdalla Elsayed; Zerva, Konstantina; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10014581697
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Marking your trade : cultural factors in the prolongation of trademarks
Melnyk, Valentyna; Giarratana, Marco; Torres, Anna - In: Journal of business research : JBR 67 (2014) 4, pp. 478-485
Persistent link: https://www.econbiz.de/10010362103
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Customer satisfaction and brand equity
Torres, Anna; Tribó, Josep A. - In: Journal of business research : JBR 64 (2011) 10, pp. 1089-1096
Persistent link: https://www.econbiz.de/10009270580
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Uncertainty avoidance and the exploration-exploitation trade-off
Broekhuizen, Thijs L. J.; Giarratana, Marco S.; Torres, Anna - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2080-2100
Persistent link: https://www.econbiz.de/10011773834