Sales takeoff is vitally important for the management of new products. Limited prior research on this phenomenon covers only the United States. This study addresses the following questions about takeoff in Europe: 1) Does takeoff occur as distinctly in other countries, as it does in the United...

The authors employ and compare recently developed meta-analysis methods to better correct for misspecification, aggregation, publication, and selection bias, which frequently plague meta-analyses and are often misunderstood. They apply these methods in a new meta-analysis of advertising...