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Brand and country-of-origin effect on consumers' decision to purchase luxury products
Godey, Bruno; Perderzoli, Daniele; Aiello, Gaetano; … - In: Journal of business research : JBR 65 (2012) 10, pp. 1461-1470
Persistent link: https://www.econbiz.de/10009620139
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Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
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An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano; Donvito, Raffaele; Godey, Bruno; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
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"Connected we stand, disconnected we fall". : Analyzing the importance of digital platforms in transnational supply chain management
Marrucci, Anna; Rialti, Riccardo; Donvito, Raffaele; … - 2024
Persistent link: https://www.econbiz.de/10015375385