Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Zahlungsbereitschaftsanalyse"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer-based brand equity an...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Zahlungsbereitschaftsanalyse
Consumer behaviour
27
Konsumentenverhalten
26
Pricing strategy
9
Preismanagement
7
Brand image
6
Markenimage
6
Australia
5
Experiment
5
Pay-what-you-want
5
Price consciousness
5
Regulatory focus
5
Social desirability
5
Willingness to pay
5
Australien
4
Internal reference price
4
PWYW
4
Personality psychology
4
Persönlichkeitspsychologie
4
Pricing
4
Advertising effects
3
Attitude
3
Beziehungsmarketing
3
Brand management
3
Combined pricing
3
Consumer based brand equity
3
Designation of origin
3
Herkunftsbezeichnung
3
Intention
3
Markenführung
3
Need for uniqueness
3
Partitioned pricing
3
Perception
3
Preis
3
Price
3
Purchase intention
3
Relationship marketing
3
Self-congruity
3
Social Web
3
Social web
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Roy, Rajat
4
Das, Gopal
2
Rabbanee, Fazlul K.
1
Sharma, Piyush
1
Published in...
All
Journal of business research : JBR
2
Marketing intelligence & planning
2
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An insight into pay-what-you-want pricing
Roy, Rajat
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 733-748
Persistent link: https://www.econbiz.de/10011447599
Saved in:
2
Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10011459210
Saved in:
3
How self-construal guides preference for partitioned versus combined pricing
Das, Gopal
;
Roy, Rajat
- In:
Journal of business research : JBR
101
(
2019
),
pp. 152-160
Persistent link: https://www.econbiz.de/10012103227
Saved in:
4
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
