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Befragungsbasierte Methoden zur Ermittlung von Preisresponsefunktionen : Preisbereitschaft oder Kaufbereitschaft?

Müller, Holger; Voigt, Steffen; Erichson, Bernd - 2009

Persistent link: https://www.econbiz.de/10015206073

When judgments and preferences fail to conform : research on perference reversals for product purchases

Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2010

Persistent link: https://www.econbiz.de/10015206092

Are there gambling effects in incentive-compatible elicitations of reservation prices? : an empirical analysis of the BDM-mechanism

Müller, Holger; Voigt, Steffen - 2010

Persistent link: https://www.econbiz.de/10008902526

Violations of procedure invariance : the case of preference reversals in monadic and competitive product evaluations

Müller, Holger; Kroll, Eike B.; Vogt, Bodo - In: Journal of retailing and consumer services 19 (2012) 4, pp. 406-412

Persistent link: https://www.econbiz.de/10009571286

Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings

Müller, Holger; Kroll, Eike B.; Vogt, Bodo - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 73-92

Persistent link: https://www.econbiz.de/10009530087

When judgments and preferences fail to conform : research on perference reversals for product purchases

Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2010

Persistent link: https://www.econbiz.de/10003941273

Ermittlung von Zahlungsbereitschaften mittels monadischer Preis- und Kaufabfragen : neue empirische Erkenntnisse

Müller, Holger; Voigt, Steffen; Erichson, Bernd - In: Marketing : ZFP ; journal of research and management 32 (2010) 2, pp. 117-127

Persistent link: https://www.econbiz.de/10003976391

Befragungsbasierte Methoden zur Ermittlung von Preisresponsefunktionen : Preisbereitschaft oder Kaufbereitschaft?

Müller, Holger; Voigt, Steffen; Erichson, Bernd - 2009

Persistent link: https://www.econbiz.de/10003874668

Reflective willingness to pay : preferences for sustainable consumption in a consumer welfare analysis

Inderst, Roman; Thomas, Stefan - 2021 - Version: 05 July 2021

Our starting point is the following simple but potentially underappreciated observation: When assessing willingness to pay (WTP) for hedonic features of a product, the results of such measurement are influenced by the context in which the consumer makes her real or hypothetical choice or in...

Persistent link: https://www.econbiz.de/10012668356

The scope and limitations of incorporating externalities in competition analysis within a consumer welfare approach

Inderst, Roman; Thomas, Stefan - 2022

Persistent link: https://www.econbiz.de/10012797823