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Place branding : the issue of a narrowed tourism perspective
Zenker, Sebastian; Beckmann, Suzanne C. - In: Strategic marketing in tourism services, (pp. 63-77). 2012
Persistent link: https://www.econbiz.de/10009581769
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Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing
Zenker, Sebastian; Gollan, Tobias; Quaquebeke, Niels van - In: Psychology & marketing 31 (2014) 3, pp. 184-202
Persistent link: https://www.econbiz.de/10010341744
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Bottlenecks in place marketing and their effects on attracting target groups
Eshuis, Jasper; Braun, Erik; Klijn, Erik-Hans - In: Permanent study group: public and nonprofit marketing : …, (pp. 28-43). 2012
Persistent link: https://www.econbiz.de/10009705302
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The influence of stakeholder involvement on the effectiveness of place branding
Klijn, Erik-Hans; Eshuis, Jasper; Braun, Erik - In: Public management review 14 (2012) 4, pp. 499-519
Persistent link: https://www.econbiz.de/10009565892