Purpose – Most of the research on hospitality jobs has focused on the least enjoyable aspects of hospitality careers, while overlooking its “upside”. This paper aims to look at the “love” side of what could be described as a love‐hate relationship that hospitality managers share with...

Purpose – The purpose of this paper is to explore how tourists negotiate existential/experiential authenticity in cultural restaurant experiences as represented in their online reviews. Design/methodology/approach – The paper uses netnography, a relatively novel web-based method, to examine...