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~subject:"Zimbabwe"
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Zimbabwe
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Simbabwe
3
Advertising
2
Beziehungsmarketing
2
E-commerce
2
Electronic Commerce
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Erfolgsfaktor
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Innovation adoption
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Innovationsakzeptanz
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Nachhaltige Entwicklung
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Online retailing
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Online-Handel
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Relationship marketing
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Strategic management
2
Strategisches Management
2
Success factor
2
Sustainability
2
Sustainable development
2
Werbung
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Adoption
1
Advertising effects
1
Advertising industry
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Age group
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Altersgruppe
1
Capacity Utilisation
1
Capital structure
1
Competitive advantage
1
Corporate Governance
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Corporate Social Responsibility
1
Corporate governance
1
Corporate social responsibility
1
Customer Perceptions
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Customer satisfaction
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Developmental Corporations
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Digitalisierung
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Pelser, Theuns
3
Masengu, Reason
2
Prinsloo, JJ
2
Siwadi, Patience
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African journal of business and economic research : AJBER
1
Management : journal of contemporary management issues
1
The journal of applied business research
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ECONIS (ZBW)
3
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Exploring technological capabilities to resuscitate the Zimbabwean manufacturing sector
Siwadi, Patience
;
Pelser, Theuns
- In:
The journal of applied business research
31
(
2015
)
3
,
pp. 1023-1035
Persistent link: https://www.econbiz.de/10011304754
Saved in:
2
Customer perceptions and adoption of e-marketing in Zimbabwe
Masengu, Reason
;
Prinsloo, JJ
;
Pelser, Theuns
- In:
African journal of business and economic research : AJBER
17
(
2022
)
1
,
pp. 257-301
Persistent link: https://www.econbiz.de/10014249090
Saved in:
3
Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe
Masengu, Reason
;
Prinsloo, JJ
;
Pelser, Theuns
- In:
Management : journal of contemporary management issues
26
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10013502490
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