Narrow search
Showing 1 - 2 of 2
Cover Image
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of marketing research : JMR 53 (2016) 4, pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Cover Image
Color saturation increases perceived product size
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 396-413
Persistent link: https://www.econbiz.de/10011738979