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Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de; Johar, Gita Venkataramani; Poletti, … - In: Journal of marketing 87 (2023) 6, pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
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The power of AI-generated voices : how digital vocal tract length shapes product congruency and ad performance
Efthymiou, Fotios; Hildebrand, Christian; Bellis, Emanuel de - In: Journal of interactive marketing 59 (2024) 2, pp. 117-134
Persistent link: https://www.econbiz.de/10014583172
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Unveiling the mind of the machine
Clegg, Melanie; Hofstetter, Reto; Bellis, Emanuel de; … - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 342-361
Persistent link: https://www.econbiz.de/10014634467