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Marketing sustainability through sport : testing the sport sustainability campaign evaluation model
Trail, Galen T.; McCullough, Brian P. - In: European Sport management quarterly : ESMQ 20 (2020) 2, pp. 109-129
Persistent link: https://www.econbiz.de/10012256474
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Team identity and environmentalism : the case of Forest Green Rovers
Delia, Elizabeth B.; McCullough, Brian P.; Dalal, Keegan - In: Journal of sport management : the official journal of … 38 (2024) 5, pp. 353-364
Persistent link: https://www.econbiz.de/10015063581
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Estimating consumer spending on tickets, merchandise, and food and beverage : a case study of a NHL team
Kelley, Katharine; Harrolle, Michelle G.; Casper, … - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 253-265
Persistent link: https://www.econbiz.de/10010380459