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consumers' characteristics
Consumer behaviour
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Dienstleistungsqualität
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Service quality
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Beziehungsmarketing
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Customer retention
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Customer satisfaction
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Green marketing
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Kaufentscheidung
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Kundenbindung
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Kundenzufriedenheit
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Purchase decision
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Relationship marketing
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Sustainable product
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Viral marketing
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Virales Marketing
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customer loyalty
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customer satisfaction
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green marketing
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purchasing decision
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service quality
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M. S. Mahrinasari
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Pandjaitan, Dorothy Haratua Rouly
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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ECONIS (ZBW)
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Moderating role of "consumer characteristics" in the influence of customer satisfaction on loyalty
M. S. Mahrinasari
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Pandjaitan, Dorothy Haratua Rouly
- In:
The future opportunities and challenges of business in …
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(pp. 205-209)
.
2020
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