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Look, puppies! : a visual content analysis of required risk statements embedded in direct-to-consumer pharmaceutical advertising
King, Jesse; Koppenhafer, Leslie; Madrigal, Robert - In: Journal of public policy & marketing 40 (2021) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10012534332
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A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse; Yencha, Christopher; Koppenhafer, Leslie; … - In: Journal of public policy & marketing 41 (2022) 4, pp. 353-367
Persistent link: https://www.econbiz.de/10013384452