Showing 1 - 10 of 18
Purpose: The purpose of this paper is to develop and compare two co-op advertising models: advertising model under traditional channel and co-op advertising model under dual channel, to select optimal channel structure to sell products for manufacturer and to derive optimal co-op advertising...
Persistent link: https://www.econbiz.de/10011939027
Purpose: The purpose of this paper is to help business marketers with offline channels to make decisions on whether to sell through Group-buying (GB) websites and how to set online price with the coordination of maximum deal size on GB websites. Design/methodology/approach: Considering the deal...
Persistent link: https://www.econbiz.de/10011939148
We provide a model in which upstream producers, whose production cost is quadratic in quantity, sell their products through two distribution channels, a traditional channel and an external retailer. Some producers (called "large" producers) supply to both channels, whereas other producers...
Persistent link: https://www.econbiz.de/10011564938
This paper presents a continuous time optimization model for a dynamic pricing and inventory control problem in a dual-channel supply chain system. We consider a manufacturer's redesign of traditional channel structures, based on customer behaviors, by engaging in direct Internet sales. While...
Persistent link: https://www.econbiz.de/10010990678
We analyze a revenue management problem in which a seller facing a Poisson arrival stream of consumers operates an online multiunit auction. Consumers can get the product from an alternative list price channel. We consider two variants of this problem: In the first variant, the list price is an...
Persistent link: https://www.econbiz.de/10009197510
Persistent link: https://www.econbiz.de/10014383353
Persistent link: https://www.econbiz.de/10011431110
We provide a model in which upstream producers, whose production cost is quadratic in quantity, sell their products through two distribution channels, a traditional channel and an external retailer. Some producers (called "large" producers) supply to both channels, whereas other producers...
Persistent link: https://www.econbiz.de/10011431571
Purpose: The purpose of this paper is to help business marketers with offline channels to make decisions on whether to sell through Group-buying (GB) websites and how to set online price with the coordination of maximum deal size on GB websites. Design/methodology/approach: Considering the deal...
Persistent link: https://www.econbiz.de/10011912785
Purpose: The purpose of this paper is to develop and compare two co-op advertising models: advertising model under traditional channel and co-op advertising model under dual channel, to select optimal channel structure to sell products for manufacturer and to derive optimal co-op advertising...
Persistent link: https://www.econbiz.de/10011900637