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Journal of marketing
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Interpreting the stock returns to new product announcements : how the past shapes investors' expectations of the future
Warren, Nooshin L.
;
Sorescu, Alina
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 799-815
Persistent link: https://www.econbiz.de/10011762839
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Corporate sociopolitical activism and firm value
Bhagwat, Yashoda
;
Warren, Nooshin L.
;
Beck, Joshua T.
; …
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012271462
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3
Hands off my brand! : the financial consequences of protecting brands through trademark infringement lawsuits
Ertekin, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 45-65
Persistent link: https://www.econbiz.de/10011912139
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