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Management innovation made in China : Haier's Rendanheyi

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The role of marketing-enabled data analytics capability and organisational agility for innovation : empirical evidence from German firms

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Topic evolution of innovation academic researches

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Factors affecting big data analytics based innovation processes : a Spanish evidence

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What managers think about big data

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Data analytics supports decentralized innovation

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Big and lean is beautiful : a conceptual framework for data-based learning in marketing management

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Analytics, innovation, and organizational adaptation

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Big data - big gains? : understanding the link between big data analytics and innovation

Niebel, Thomas; Rasel, Fabienne; Viete, Steffen - 2017

innovations as well as a higher innovation intensity. Interestingly, the results are of equal magnitude in the manufacturing and … services industries. The results support the view that big data analytics have the potential to enable innovation. …

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