Marketing theory and practice pass through systematic reassessment and rethinking. Challenges to marketing theory and practice are given by two types of forces: on the one hand information and communication technology development and on the other hand cultural changes and change in consumer...

The Small and Medium Enterprises (SMEs) represent an important target market for commercial Banks. In this respect, finding the best methods for designing and implementing the optimal marketing strategies (for this target) are a continuous concern for the marketing specialists and researchers...

Written and visual communications are effective for people in every area. Importance of communication materials has recently understood fast and written and visual communication materials are effective also in marketing. They are like impressive tools and also they are influential for every...

XXI century come with new challenges for marketers faced with two major factors that modify and influence of marketing communications: fragmented market determine replacement outdated marketing techniques (target is a marketing oriented custom), and the evolution of technology that accelerates...

For an academic, finding an audience is critical. However, finding an audience is not always easy for most marketing academics. This inaugural address explores what the challenges are in finding an audience, among fellow scholars, students, public policy, industry, or society in general. It...

The integration of marketing and R&D is a major concern for companies that want to improve their new product performance (NPP). In order to integrate, companies are using mechanisms such as physical proximity, cross-functional teams, and job rotation. This study examines the relative...

We propose an evolutionary approach for studying the dynamics of interaction of strategic agents that interact in a marketplace. The goal is to learn which agent strategies are most suited by observing the distribution of the agents that survive in the market over extended periods of time. We...

Due to the transformations appeared in the contemporary society, the way natural resources are used, at the United Nations it has been ascertained that a development strategy must be found, strategy which would lead to an effective use or preservation of these ones for the following generations....

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Current economic crisis adversely affects small businesses. Such influence prevents creation of new companies and increases the quantity of companies, which wind up their operations. Winding-up of small businesses is often explained by insufficient "entrepreneurship talent" of their owners. At...