Industry trends such as product customization, radical innovation, and local production accelerate the adoption of mixed‐model assembly lines (MMALs) that can cope with a widening gap between model processing times and true build to order capabilitiy. The existing high work content deviations...

The allocation of decision rights is an integral component of designing organizational architecture. Economists have long understood the importance of co-locating decision rights with the knowledge that is valuable to those decisions. Following this prescription, marketing scholars have...