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oppositional markets
Consumer behaviour
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Konsumentenverhalten
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USA
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United States
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Beer
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Bier
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Corporate culture
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Unternehmenskultur
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authenticity
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organizational ecology
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organizational identity
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Brauerei
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Brewery
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Credibility
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Einzelhandel
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Glaubwürdigkeit
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Innovation
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Innovation management
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Innovationsmanagement
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Niche marketing strategy
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Niche products
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Nischenstrategie
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Retail trade
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Retailing
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craft beer
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iconicity
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product demography
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1989 -2001
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Assortment planning
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Beer industry
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Beziehungsmarketing
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Bias
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Brand
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Brand management
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Cannabis
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Category Management
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Category evolution
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Dobrev, Stanislav D.
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Verhaal, J. Cameron
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Khessina, Olga M.
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Journal of management
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Strategy Science
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Bottled up or poured out : how product name emotions affect appeal and authenticity in the market for craft beer
Khessina, Olga M.
;
Verhaal, J. Cameron
;
Dobrev, Stanislav D.
- In:
Strategy Science
8
(
2023
)
4
,
pp. 464-483
Persistent link: https://www.econbiz.de/10014443978
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2
The authenticity paradox : why the returns to authenticity on audience appeal decrease in popularity and iconicity
Verhaal, J. Cameron
;
Dobrev, Stanislav D.
- In:
Journal of management
48
(
2022
)
2
,
pp. 251-280
Persistent link: https://www.econbiz.de/10012794967
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