The goal of this paper is to evaluate the efficiency of monetary multi-mechanism promotions. These promotions include in the same communication several techniques offered either by the retailer or by the producer. The conceptual framework relies on prospect theory, already used in marketing...

The low-cost green car (LCGC) is becoming one of interesting research topics in the automobile industry along with its unique characteristics of a vehicle product, tax incentives, and industry growth. The characteristics of this green product and its economic value are ultimately shifting...

Microfinance is often hailed both as a tool for fighting poverty and as a tool for post-conflict reconciliation. This paper explores the use of microfinance in post-civil war Bosnia and Herzegovina, assessing its results in terms of both goals. As it combined high unemployment with a highly...

The low-cost green car (LCGC) is becoming one of interesting research topics in the automobile industry along with its unique characteristics of a vehicle product, tax incentives, and industry growth. The characteristics of this green product and its economic value are ultimately shifting...

The experience of visiting supermarket takes an undeniable position in the retailing field. That’s why this paper aims to propose and validate a model that incorporates social interactions, perceived value and intention to revisit department stores. The results of 282 observations’ survey...

The main aim of this work is to analyze Premium Private Labels (PPL) in the food sector. To do so, we have obtained data from both on-line and off-line channels, analyzing social networks, specifically Twitter, and from carrying out personal surveys of customers in the sales point to check their...

Prior research on the impact of consumer innovativeness on new product purchase intentions experienced confusion about the definition of innovativeness and the interest in a specific domain. To fill the gaps, this study builds a new model to examine the multivariate effects of different...

Customer loyalty is a major factor for a firm’s success. Loyal customers are less price sensitive. Furthermore, these customers are likely to purchase more frequently, try the firms’ other products and bring new customers to the firm. This study examines the relationship of...

Customer loyalty is a major factor for a firm’s success. Loyal customers are less price sensitive. Furthermore, these customers are likely to purchase more frequently, try the firms’ other products and bring new customers to the firm. This study examines the relationship of...