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Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.; Hagelstein, Jens; Beckert, Johannes - In: International journal of advertising : the review of … 41 (2022) 6, pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
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Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg; Naderer, Brigitte - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
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Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte; Matthes, Jörg; Marquart, Franziska; … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
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Effects of disclosing ads on Instagram : the moderating impact of similarity to the influencer
Naderer, Brigitte; Matthes, Jörg; Schäfer, Stephanie - In: International journal of advertising : the review of … 40 (2021) 5, pp. 686-707
Persistent link: https://www.econbiz.de/10012623876
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User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
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It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte; Matthes, Jörg; Bintinger, Simone - In: International journal of advertising : the review of … 40 (2021) 1, pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
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Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines; Naderer, Brigitte; Matthes, Jörg - In: International journal of advertising : the review of … 39 (2020) 5, pp. 611-630
Persistent link: https://www.econbiz.de/10012260241