entrants and to discourage entry. The market consists of customer segments with different valuations for product quality. We … demonstrate that a higher quality and a higher price of each product in the line convey the firm's advantage to potential … from the line. When product quality change is costly, the superior incumbent continues to select a higher quality and price …

first discuss NAP's decision context and describe the model we proposed for developing NAP's optimal pricing policies for … for developing a new business model and how it used the insights derived from the study to set pricing policies and … monitor sales performance as a function of pricing. Finally, we perform validation of the model and the implemented policies …