Showing 1 - 10 of 195
Brand awareness, together with other behavioural indicators (sympathy, trust, image, satisfaction or loyalty), is one of the main vectors that has an essential contribution to the outline of brand equity in general and to that of retail brand, in particular. The perception upon these indicators...
Persistent link: https://www.econbiz.de/10009650872
The recall and recognition of people for 95 print ads were examined with an aim toward investigating memory structure … and decay processes. It was found that recall and recognition do not, by themselves, measure a single underlying memory … state. Rather, memory is multidimensional, and recall and recognition capture only a portion of memory, while at the same …
Persistent link: https://www.econbiz.de/10008788032
transgressing HCL has effects on recall and recognition only in the case of set expressions. Concerning (Aad), our study shows that … the falling melody of the affirmative sentence. Subsequently, we test the effects of transgressing HCL on ads recall and … recognition, and attitude towards the ad (Aad), in two laboratory studies. Finally, we examine the effects on the impact of an …
Persistent link: https://www.econbiz.de/10010705827
results revealed that spectators recall 'top of mind' those sponsors with their logo displayed on the team shirts. Thus, being … visible from the stadium stands is important to ensure recall rates. Fans are typically able to properly recognise sponsors …
Persistent link: https://www.econbiz.de/10014811840
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, maintaining a positive perspective, and frequently providing recognition and encouragement—which increases the engagement and …
Persistent link: https://www.econbiz.de/10009438614
Research Question: How do researchers address the definition, measurement, recognition and potential of intangible … measurement, debates on recognition and disclosure and potential of new intangibles to be reported. Findings: Conclusion of paper …, recognition criteria, disclosure, but, in the same time, they emphasis the contribution of these resources to broaden …
Persistent link: https://www.econbiz.de/10015195892
recognition and redistribution. An important finding of this research is that a pure interest concept has its strength when … societal boundaries are stable and collective actors are accepted, while during transformation processes the recognition of …-theoretical framework that enables us to take account of both, interests and recognition and their underlying power relations within a …
Persistent link: https://www.econbiz.de/10013553525
simple two-player non-cooperative game theoretic framework to explain why even in a world where "Recognition" is a socially …
Persistent link: https://www.econbiz.de/10014377384