Suttikun, Chompoonut; Meeprom, Supawat - In: Cogent Business & Management 8 (2021) 1, pp. 1-19
The aim of this research was to explore predictive relationships between perceived quality of authentic souvenir product, value, satisfaction and customer loyalty that consisted of word-of-mouth and repurchase intention. A self-administered, onsite intercept survey was deployed to gather the...
