Gutiérrez-Villar, Belén; Montero-Simó, María José; … - In: Revista de Métodos Cuantitativos para la Economía y … 18 (2014), pp. 88-111
Among the determining factors in export activity, many studies have high- lighted the relevance of the marketing mix. Generally, the majority of them use a variables analysis to focus on specific strategies, in particular, standardized-adaptations. This paper analyzes if there is an interactive...
