Four key variables for determining the image of higher education institutions : a cross-national analysis based on undergraduate students
Purificación Alcaide-Pulido, Belén Gutiérrez-Villar, Mariano Carbonero-Ruz and Helena Alves
| Year of publication: |
2024
|
|---|---|
| Authors: | Alcaide-Pulido, Purificación ; Gutiérrez-Villar, Belén ; Carbonero-Ruz, Mariano ; Alves, Helena |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 2, p. 692-710
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| Subject: | brand image | higher education management | Image strategy | sensitivity analysis | Hochschule | Higher education institution | Markenimage | Brand image | Studierende | Students | Markenführung | Brand management | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2022.2056671 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015189703