Development of a model to analyze HEI image : a case based on a private and a public university
Purificación Alcaide-Pulido, Helena Alves and Belén Gutiérrez-Villar
| Year of publication: |
July-December 2017
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|---|---|
| Authors: | Alcaide-Pulido, Purificación ; Alves, Helena ; Gutiérrez-Villar, Belén |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 27.2017, 2, p. 162-187
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| Subject: | University image | measurement model | public university | private university | students | SEM | Hochschule | Higher education institution | Studierende | Students | Privatuniversität | Private university | Privatisierung | Privatization | Hochschulfinanzierung | Higher education financing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2017.1388330 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011794813