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technology acceptance
Consumer behaviour
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Innovationsakzeptanz
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Beziehungsmarketing
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Life insurance
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Life insurance demand
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Alt, Mónika Anetta
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Alt, Mónika-Anetta
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Benedek, Botond
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Ibolya, Vizeli
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Săplăcan, Zsuzsa
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Zsolt Nagy, Bálint
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Applied economics letters
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Market : review for marketing theory and practice
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ECONIS (ZBW)
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How do loss aversion and technology acceptance affect life insurance demand?
Zsolt Nagy, Bálint
;
Alt, Mónika Anetta
;
Benedek, Botond
; …
- In:
Applied economics letters
27
(
2020
)
12
,
pp. 977-981
Persistent link: https://www.econbiz.de/10012267011
Saved in:
2
Identifying relevant segments of potential banking chatbot users based on technology adoption behavior
Alt, Mónika-Anetta
;
Ibolya, Vizeli
- In:
Market : review for marketing theory and practice
33
(
2021
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10012819201
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