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Meißner, Annekatrin - 2017 - 1. Auflage 2017

Persistent link: https://www.econbiz.de/10011523143

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Beere, Rosalind - 2017

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Restaurant franchising : concepts, regulations, and practices

Khan, Mahmood A. - 2014 - Third edition, revised and updated

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Wie McDonald's den Hamburger auf das Fließband legte und mit Franchising die Welt eroberte

Schneider, Willy - 2018

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Retail marketing and sales performance : a definitive guide to optimizing service quality and sales effectiveness

Preuss, Christoph - 2014

The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop...