Thesis advisor: Dr. Michael Kerchner

Die Markenkombinationsstrategie Co-Branding ist ein spannendes und hochaktuellesThema des Marketings geworden. Denn durch eine gestiegene Wettbewerbsintensitätauf zunehmend gesättigten und homogenen Märkten rückt die Marke zur Differenzierung und Präferenzschaffung gegenüber den...

Source: Dissertation Abstracts International, Volume: 55-02, Section: B, page: 0633.

Source: Dissertation Abstracts International, Volume: 52-08, Section: B, page: 4523.

This research addressed the question: "Which factors predict the effectiveness of healthcare teams?" It was addressed by assessing the psychometric properties of a new measure of team functioning with the use of data collected from 797 team members in 61 healthcare teams. This new measure is the...

Search advertising refers to the practice where advertisers place their text-based advertisement on the search engine's result page along with the organic search results. With its growing importance, search advertising has seen a recent surge in academic interest. However, the literature has...

This dissertation explores how consumers learn from repeated experiences with a product offering. It develops a new Bayesian consumer learning model, the unstable learning model. This model expands on existing models that explore learning when quality is stable, by considering when quality is...

Every consumer decision incurs a cost. An hour spent researching products is an hour not spent working. Vacation days used in the winter are vacation days not used in the summer. A dollar spent on a car payment is a dollar not spent dining out. What determines the extent to which consumers...

Organizational researchers have long considered innovation a critical activity. While insightful regarding the nature of the innovation process and the rewards and risk associated with innovation, prior work has neglected the perspective that innovations function within a firm's wider product...