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How to make profit through micro blogging? : the case of Dell on Twitter
Karunaratna, Charleen; Lü, Kevin - In: HRM and marketing orientation in the new era, (pp. 255-266). 2013
Persistent link: https://www.econbiz.de/10010236502
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Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10003686297
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Zur Qualität von Inbound Centers im Marketing : Typen - Wirkungen - Implikationen
Schagen, Alexander - 2012
Persistent link: https://www.econbiz.de/10009671542
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Strategic relationship marketing
Hougaard, Søren; Bjerre, Mogens - 2002
Persistent link: https://www.econbiz.de/10001662259
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Strategic relationship marketing
Hougaard, Søren; Bjerre, Mogens - 2003
Persistent link: https://www.econbiz.de/10001786483
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Internetbasierte Kooperation bei der Produktentwicklung
Wobser, Gunther - 2000
Persistent link: https://www.econbiz.de/10001552719
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Managing market relationships : methodological and empirical insights
Lindgreen, Adam - 2008
Persistent link: https://www.econbiz.de/10003728764
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Services marketing : text and cases
Baron, Steve; Harris, Kim; Hilton, Toni - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10003754631
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Nachhaltige Integration von Marketing und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
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Market orientation in young high technology firms: Results of an in-depth case study
Petzold-Dumeynieux, Stéphanie - 2002
Persistent link: https://www.econbiz.de/10003307948