Narrow search
Showing 1 - 10 of 20
Cover Image
The role of market research companies in the new product development process
Nijssen, E. J.; Frambach, Rudolf T.; Loon, Saskia A. C. van - 1996
Persistent link: https://www.econbiz.de/10000952471
Cover Image
Industrial new product launch strategies and product development performance
Hultink, Erik J. (contributor) - 1995
Persistent link: https://www.econbiz.de/10000924075
Cover Image
Accelerating new product development : an empirical test of a hierarchy of implementation
Nijssen, E. J.; Arbouw, Arthur R.; Commandeur, Harry R. - 1994
Persistent link: https://www.econbiz.de/10000889978
Cover Image
Pivoting isn't enough : principled pragmatism and strategic reorientation in new ventures
McDonald, Rory; Gao, Cheng - 2016
Persistent link: https://www.econbiz.de/10011873652
Cover Image
The option approach to the new product development process
Lint, Leendert Johan Onno; Pennings, Enrico - 1999
Persistent link: https://www.econbiz.de/10001433321
Cover Image
Internetbasierte Kooperation bei der Produktentwicklung
Wobser, Gunther - 2000
Persistent link: https://www.econbiz.de/10001552719
Cover Image
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro; Soberman, David A. - 2013
Our objective is to understand how a firm’s product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is...
Persistent link: https://www.econbiz.de/10009742053
Cover Image
Die Eignung von Verfahrensvarianten der Conjoint-Analyse zur Gestaltung von Produktbündeln
Klein, Andreas; Göbel, Claudia - 2012
Persistent link: https://www.econbiz.de/10009764117