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Balancing acquisition and retention resources to maximize customer profitability
Reinartz, Werner J. (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002379250
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Investigating cross-buying and customer loyalty
Reinartz, Werner J.; Thomas, Jacquelyn S.; Bascoul, … - In: Journal of interactive marketing : a quarterly … 22 (2008) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
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Creating enduring customer value
Kumar, V.; Reinartz, Werner J. - In: Journal of marketing 80 (2016) 6, pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
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The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J. (contributor); Kumar, V. (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
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Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.; Kumar, V. - 2000
Persistent link: https://www.econbiz.de/10001635082
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Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.; Dellaert, Benedict G. C.; Krafft, … - In: Journal of retailing 87 (2011), pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
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Wie viel ist der Kunde wert [Kommentar]
Thomas, Jacquelyn S. - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 6, pp. 84
Persistent link: https://www.econbiz.de/10009538467
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Feeling good or feeling right? : discussion of "quantitative and qualitative rankings of scholars" by Rost and Frey
Reinartz, Werner J. - In: Schmalenbach business review : sbr 63 (2011) 1, pp. 109-114
Persistent link: https://www.econbiz.de/10008807366
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Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén; Thomas, Jacquelyn S.; Tillmanns, Sebastian; … - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
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When does international marketing standardization matter to firm performance?
Schilke, Oliver; Reimann, Martin; Thomas, Jacquelyn S. - In: Journal of international marketing 17 (2009) 4, pp. 24-46
Persistent link: https://www.econbiz.de/10003936340