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Euro-consumers in 1992
VanDerMerwe, Sandra - In: Business horizons 32 (1989) 1, pp. 34-40
Persistent link: https://www.econbiz.de/10001071757
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The internationalisation of services
VanDerMerwe, Sandra - In: The service industries journal 9 (1989) 1, pp. 79-93
Persistent link: https://www.econbiz.de/10001077525
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Servitization of business : adding value by adding services
VanDerMerwe, Sandra - In: European management journal 6 (1988) 4, pp. 314-324
Persistent link: https://www.econbiz.de/10001058507
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GRAMPIES: a new breed of consumers comes of age
VanDerMerwe, Sandra - In: Business horizons 30 (1987) 6, pp. 14-19
Persistent link: https://www.econbiz.de/10001060228
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Servitization of business updated : now, new, next
Vandermerwe, Sandra; Erixon, David - In: European management journal 41 (2023) 4, pp. 479-487
Persistent link: https://www.econbiz.de/10014437745