Sesar, Vesna; Hunjet, Anica; Martinčević, Ivana - In: Business systems research : a system view accross … 14 (2023) 2, pp. 158-172
influencer credibility between sponsorship disclosure and purchase intention among the Generation Z. Methods/Approach: We used a … indicate that the direct influence of sponsorship disclosure on purchase intention is non-significant. However, this relation …
