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Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano; Vanhamme, Joelle; Visscher, Ruben - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
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The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.; Puntoni, Stefano; Reed, Americus; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
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Choice and self : how synchronic and diachronic identity shape choices and decision making
Urminsky, Oleg; Bartels, Daniel M.; Giuliano, Paola; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 281-291
Persistent link: https://www.econbiz.de/10010401335
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Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano; Langhe, Bart de; Van Osselaer, Stijn M. J. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
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Meaning matters : polysemy in advertising
Puntoni, Stefano; Schroeder, Jonathan E.; Ritson, Mark - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 51-64
Persistent link: https://www.econbiz.de/10003986806
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The anchor contraction effect in international marketing research
Langhe, Bart de; Puntoni, Stefano; Fernandes, Daniel; … - In: Journal of marketing research : JMR 48 (2011) 2, pp. 366-380
Persistent link: https://www.econbiz.de/10008988435
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The color pink is bad for fighting breast cancer
Puntoni, Stefano - In: Harvard business review : HBR 89 (2011) 7/8, pp. 30-31
Persistent link: https://www.econbiz.de/10009295651
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Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences
Langhe, Bart de; Van Osselaer, Stijn M. J.; Puntoni, Stefano - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 978-994
Persistent link: https://www.econbiz.de/10010473333
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Consumer preference for formal address and informal address from warm brands and competent brands
Leung, Eugina; Lenoir, Anne-Sophie I.; Puntoni, Stefano; … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 3, pp. 546-560
Persistent link: https://www.econbiz.de/10014329132
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Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank; Puntoni, Stefano; Khodr, AbdulRahman - In: Journal of business research : JBR 166 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014380329