Narrow search
Showing 1 - 7 of 7
Cover Image
Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan; Little, Victoria Janine; Low, Brian - In: The journal of business & industrial marketing 31 (2016) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
Cover Image
The benefits of manufacturer brands to retailers
Glynn, Mark S.; Brodie, Roderick J.; Motion, Judy - In: European journal of marketing : EJM 46 (2012) 9, pp. 1127-1149
Persistent link: https://www.econbiz.de/10009661673
Cover Image
A praxis framework for implementing market orientation into charities
Chad, Paul; Motion, Judy; Kyriazis, Elias - In: Journal of nonprofit & public sector marketing 25 (2013) 1, pp. 28-55
Persistent link: https://www.econbiz.de/10009738228
Cover Image
Development of a market orientation research agenda for the nonprofit sector
Chad, Paul; Kyriazis, Elias; Motion, Judy - In: Journal of nonprofit & public sector marketing 25 (2013) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10009738230
Cover Image
The transformational potential of public policy discourse
Motion, Judy; Leitch, Shirley - In: Organization studies : an international … 30 (2009) 10, pp. 1045-1061
Persistent link: https://www.econbiz.de/10003907033
Cover Image
Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul; Kyriazis, Elias; Motion, Judy - In: Australasian marketing journal 22 (2014) 4, pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
Cover Image
Retooling the corporate brand : a Foucauldian perspective on normalisation and differentiation
Leitch, Shirley; Motion, Judy - In: The journal of brand management : an international journal 15 (2007/08) 1, pp. 71-80
Persistent link: https://www.econbiz.de/10003541622