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Planned social change and the diffusion of innovation

Zaltman, Gerald; Bagozzi, Richard P.; Andreasen, Alan R.; … - 2018

Persistent link: https://www.econbiz.de/10011899968

Zaltman metaphor elicitation technique

Zaltman, Gerald; Venkatesh, Alladi; Hirschman, … - 2018

Persistent link: https://www.econbiz.de/10011899977

Consumer behavior research

Zaltman, Gerald; Barabba, Vincent P.; Johnston, Wesley J.; … - 2018

Persistent link: https://www.econbiz.de/10011900008

Marketing management

Zaltman, Gerald; Maclnnis, Deborah J.; Smith, Daniel C.; … - 2018

Persistent link: https://www.econbiz.de/10011900063

Marketing theory

Zaltman, Gerald; Kohli, Ajay Kumar; Deshpandé, Rohit; … - 2018

Persistent link: https://www.econbiz.de/10011900067

Legends in strategic marketing: Rajan Varadarajan

Varadarajan, Rajan - 2018

Volume 1. Strategic marketing and strategic management -- Volume 2. Strategic marketing and innovation -- Volume 3. Strategy and performance -- Volume 4. Inter-organizational cooperation and interactive marketing -- Volume 5. Environmental sustainability, innovations for and marketing in...