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Four subtle sins in scale development : some suggestions for strengthening the current paradigm
Flynn, Leisa Reinecke; Pearcy, Dawn - 2009
Persistent link: https://www.econbiz.de/10003793872
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Brand engagement and brand loyalty
Goldsmith, Ronald E. - In: Branding and sustainable competitive advantage : …, (pp. 121-135). 2012
Persistent link: https://www.econbiz.de/10009707213
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New developments in the diffusion of innovations
Goldsmith, Ronald E. - In: Handbook of developments in consumer behaviour, (pp. 246-282). 2012
Persistent link: https://www.econbiz.de/10009569457
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Rational choice and bounded rationality
Goldsmith, Ronald E. - In: Consumer perception of product risks and benefits, (pp. 233-252). 2017
Persistent link: https://www.econbiz.de/10011649249
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Measuring cross cultural acceptance of an innovation : the case of low-alcohol wine
Hauteville, François d' - In: New developments and approaches in consumer behavior …, (pp. 289-305). 1998
Persistent link: https://www.econbiz.de/10001299787
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Introduction to experiential marketing
Goldsmith, Ronald E.; Tsiotsou, Rodoula H. - In: Strategic marketing in tourism services, (pp. 207-214). 2012
Persistent link: https://www.econbiz.de/10009581741
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Implementing relationship marketing in hospitality and tourism management
Goldsmith, Ronald E.; Tsiotsou, Rodoula H. - In: Strategic marketing in tourism services, (pp. 139-146). 2012
Persistent link: https://www.econbiz.de/10009581755
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Target marketing and its application to tourism
Tsiotsou, Rodoula H.; Goldsmith, Ronald E. - In: Strategic marketing in tourism services, (pp. 3-15). 2012
Persistent link: https://www.econbiz.de/10009581868
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Two-sided markets and social media
Lu, Xiaojing; Goldsmith, Ronald E.; Pagani, Margherita - In: Organizations and social networking : utilizing social …, (pp. 197-213). 2013
Persistent link: https://www.econbiz.de/10009768689
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A general brand allliance model
Goldsmith, Ronald E.; Lafferty, Barbara A. - In: Psychology of branding, (pp. 75-96). 2013
Persistent link: https://www.econbiz.de/10009775619