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The multivariate revolution in marketing research
Sheth, Jagdish N. - 2009
Persistent link: https://www.econbiz.de/10003794433
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Marketing's final frontier : the automation of consumption
Sheth, Jagdish N.; Sisodia, Rajendra - In: Does marketing need reform? : fresh perspectives on the …, (pp. 180-190). 2006
Persistent link: https://www.econbiz.de/10003430307
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Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N. - In: The Routledge companion to consumer behavior, (pp. 14-18). 2020
Persistent link: https://www.econbiz.de/10012316098
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Globalization of Indian multinationals : what lies ahead?
Sheth, Jagdish N.; Singh, Rahul - In: Handbook of emerging market multinational corporations, (pp. 137-153). 2015
Persistent link: https://www.econbiz.de/10010491505
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The image of marketing
Sheth, Jagdish N.; Sisodia, Rajendra; Barbulescu, Adina - In: Does marketing need reform? : fresh perspectives on the …, (pp. 26-36). 2006
Persistent link: https://www.econbiz.de/10003429912
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How to reform marketing
Sheth, Jagdish N.; Sisodia, Rajendra - In: Does marketing need reform? : fresh perspectives on the …, (pp. 324-333). 2006
Persistent link: https://www.econbiz.de/10003430362
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Relationship management
Sheth, Jagdish N.; Sharma, Arun - In: Handbook of global supply chain management, (pp. 361-371). 2007
Persistent link: https://www.econbiz.de/10003393961
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E-services - a framework for growth
Sheth, Jagdish N.; Sharma, Arun - In: E-Services : opportunities and threats, (pp. 7-12). 2007
Persistent link: https://www.econbiz.de/10003490237
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Evolution of the sales force in a global economy
Sheth, Jagdish N.; Sharma, Arun - In: Bringing technology to market: trends, cases, solutions, (pp. 77-85). 2007
Persistent link: https://www.econbiz.de/10003439208
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Future directions of cross-cultural marketing research
Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook on cross-cultural marketing, (pp. 249-264). 2020
Persistent link: https://www.econbiz.de/10013459553