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A strategic approach to business marketing
Spekman, Robert E. (contributor);  … - 1985
Persistent link: https://www.econbiz.de/10000697570
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Marketing communications : theory and research
Houston, Michael J. (ed.); Lutz, Richard J. (contributor) - 1985
Persistent link: https://www.econbiz.de/10000710974
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What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten (ed.); Hofacker, Charles F. (ed.) - Winter Marketing Academic Conference <2016, Las Vegas, Nev.>; … - 2016
Persistent link: https://www.econbiz.de/10011528126
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2013 AMS Conference - wine marketing track
Babin, Barry J. (contributor) - Academy of Marketing Science - 2012
Persistent link: https://www.econbiz.de/10010421925
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Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser (ed.); Coates, Nigel (ed.);  … - Academy of Marketing / Conference <49., 2016, … - 2017
Persistent link: https://www.econbiz.de/10011746348
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Special issue: Academy of Marketing Conference 2016 : radical financial services marketing
Academy of Marketing / Conference <49., 2016, … - 2017
Persistent link: https://www.econbiz.de/10011747424
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R. (contributor); Scheer, Lisa K. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001752828