Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop...

The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency...